Strong Spirit Strong Mind Metro project – innovative ways to engage
Alcohol and other drug use significantly impacts on the health and wellbeing of our Aboriginal and Torres Strait Islander community. In 2010, following consultation with a range of Aboriginal stakeholders that included medical and youth services, the Mental Health Commission developed the Strong Spirit Strong Mind Metro Project.
The aim of the project is to develop and deliver culturally secure prevention, early intervention and community action initiatives to prevent alcohol and other drug use and related problems.
The project focused on the Aboriginal & Torres Strait Islander youth aged 12-25 years, within the Perth Metropolitan region, with the added challenge of engaging youth who had little to no engagement with local services.
A number of approaches have been used throughout the project to increase the target groups awareness of harms associated with alcohol and other drug use and available support services, especially disengaged youth. This includes a multi-media campaign, a dedicated social media strategy, a youth reference group, funding for local initiatives and culturally appropriate website information.
This presentation will provide participants with the opportunity to hear about:
- the innovate campaign platforms used to access the target group, including the highly successful mobile Wi Fi and Café van;
- steps taken to ensure the cultural and age appropriateness of the message and related resources;
- the 2016 campaign evaluation results; and
- future direction for the project based on focus group feedback.